BBC objectives - past performance 2004-2005

The Board of Governors set six objectives for 2004-2005.

We are now also responsible for ensuring that the BBC meets its overall public service remit by evaluating performance against each of the channel and service remits published in the BBC Statements of Programme Policy. Therefore, to avoid duplication, we have not included objectives which are service or channel specific; rather we have focused either on major pan-BBC priorities, divisional issues with wider impact on the rest of the organisation or the BBC's global and commercial interests

The objectives for 2004-2005 are listed below. We will report on how well we think the BBC has performed against these objectives in the Annual Report which will be published in July 2005.

1. Journalism and impartiality
   Ensure the BBC meets the highest standards of independence, impartiality and honesty in its journalism and implements recommendations on training, editorial control and complaints handling.
2. Creativity and ambition
   Build on the recent Making it Happen initiatives to make the BBC a more creative, collaborative and audience-focused organisation that is inclusive and reflects the diverse society it serves.
3. Charter Review
   Contribute effectively to the public debate on Charter Review ensuring it reflects the interests of licence payers as a whole and builds on the concept of public value.
4. Driving digital
   Drive the market for free-to-air digital television, digital radio and new media, focusing on improvements in awareness, availability and take-up.
5. Value for money
   Ensure the BBC is delivering value for money across the full range of its activities, including production processes, licence fee collection and its central functions.
6. The BBC's global role
   Enhance further the impact of the BBC's global news services, with a particular focus on their reputation for independence, impartiality and honesty.