NB Graphs, charts and tables do not display correctly in this text only version

BBC Governors’ inquiry into the impartiality and accessibility of BBC coverage of the EU

Content Analysis

January 2005

Morrison Media Consultants

1: Summary

Two weeks of BBC coverage of the EU were analysed.

From this coverage, four BBC EU stories were selected. These were examined in detail and, where possible, compared with coverage in the press and by non-BBC broadcasters.

BBC coverage of two of these stories raises significant concerns in the context of this study:

The third story (a Home Office announcement about the scale of migration from Eastern European EU members) raises some concerns about whether the Conservative point of view was adequately represented in some BBC outlets.

The fourth story (the Commission report on the accession of Turkey) does not raise concerns in the context of this study. It is a good example of the BBC’s ability to present comp lex and unfamiliar material in a balanced and accessible way for a wide range of audiences.

On more general issues:

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2: Impartiality

The BBC’s aspiration in its news re porting is an accurate and rounded picture of events and their context, including comment from an appropriate range of voices, but excluding any editorialising by the BBC itself.

We report the facts first. Understand and explain their context. Provide professional judgements where appropriate, but never promote our own personal opinions. Openness and independence of mind is at the heart of practising accuracy and impartiality. We will strive to be fair and open minded by reflecting all significant strands of opinion, and by exploring the range and conflict of views. Testing a wide range of views with the evidence is essential if we are to give our audiences the greatest possible opportunity to decide for themselves on the issues of the day. (BBC Producers’ Guidelines)

It should be noted that the BBC does not equate impartiality with neutrality.

A reporter may express a professional, journalistic judgement but not a personal opinion. Judgement must be recognised as perceptive and fair. (BBC Producers’ Guidelines)

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3: Process

We carried out a detailed analysis of two separate weeks of mainstream BBC news output. For the purposes of comparison we also looked at a sample of national newspapers and non-BBC broadcasters.

From this material we quarried data on:

The general approach is not to draw conclusions but to highlight areas which raise questions - on which the panel may care to come to conclusions.

Stories analysed

The stories to be analysed are those that reflect the terms of reference – i.e. that cover:

(We have excluded stories that make reference to the EU but are essentially about something else. For example we have excluded many stories about UKIP from our first week of monitoring because they were essentially about party funding and leadership, not about debate on Britain’s place in Europe.)

Weeks analysed

The two weeks were chosen at random. They were:

The news agenda

As it happened, the first week contained a number of significant EU events –Peter Mandelson’s hearing as Trade Co mmissioner-elect, and the publication of the Commission report on the accession of Turkey. Other major stories competing for space included:

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The second week was rather quieter in EU news terms. The EU story that drew the most coverage during this week was a report from the Home Office on the extent of migration into the UK from accession states in Eastern Europe. Other major stories competing for space included:

BBC output monitored

The BBC output monitored was selected to reflect mainstream, not niche or specialist, output – in other words the kind of news output consumed by most people and therefore the kind of output it is most important for the BBC to get right. Radio gets its biggest audiences at breakfast, TV gets its biggest audience in the evening, and our sample reflects this:

BBC TV

BBC One BBC One BBC Two

BBC Radio

Radio 4 Radio 4

Six O’Clock News Ten O’Clock News Newsnight

Today 1800 news bulletin

[1800-1830] [2200-2230] [1030-2315]

[0600-0900] [1800-1830] [0600-0900]

Radio 5Live Breakfast

BBC online bbc.co.uk/news

[Broadcast schedules sometimes vary on Fridays and at weekends]

Other broadcasts sampled

Non-BBC broadcasters:

Channel 4 ITV Sky

Channel 4 News Evening News Live at Five

[1900-2000] [2230-2300] [1700-1800]

[Broadcast schedules sometimes vary on Fridays and at weekends]

It is worth noting that Sky, as a rolling news channel, will often give greater priority to breaking stories rather than events that have happened earlier in the day. Therefore its agenda can be expected to differ from competitors which aspire to be in some degree “bulletins of record.” This turned to be the case in the period under review for this study.

We looked at all the journalism in each programme, excluding only newspaper reviews.

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Newspaper sampled

The sample of newspapers includes popular, mid-market and serious titles, both Europhile and Eurosceptic in editorial stance, and their Sunday stablemates:

Sun/ News of the World Mirror/ Sunday Mirror Guardian/ Observer Times/ Sunday Times Telegraph/ Sunday Telegraph Financial Times

We looked at the whole editorial contents of the newspapers sampled, excluding only letters pages and sections (such as Guardian Editor) which are simply extracts of other newspapers.

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4: Health warning

Comparisons of media output are inherently problematic. The agendas of, say, a breakfast show and an evening news show on the same day are likely to be very different – but the difference is more likely to reflect their different positions in the news cycle than any difference in underlying selection criteria.

The difficulties multiply when comparisons between broadcast and print are attempted. Editors of broadcast bulletins have only a tiny percentage of the space available to newspaper editors. The chart below compares the space available to one TV bulletin and one newspaper on a single day during the period under review.

October 6 2004 Stories/Items   Words  
Daily Mail 170   100,000  
BBC Ten O’clock News 10   4,500  

This great disparity of space inevitably means that some stories that appear in the press will be excluded from TV and radio bulletins. (As this study shows, bbc.co.uk/news, which has a great deal of space at its disposal, reports a significantly wider range of EU stories than its BBC broadcast equivalents.) Exclusion of a story by BBC broadcasters does not necessarily indicate partiality.

In addition, the experience of reading a newspaper is different from viewing a bulletin – and this too affects the editorial decisions behind the contents. Newspaper reading is non-linear: newspaper editors do not expect every reader to read every story, and so they can include stories they know will appeal only to a minority of their readership.

Watching a TV news bulletin, on the other hand, is a linear experience: editors of news bulletins try to keep their audience over the whole course of the programme. As a result, they will inevitably tend to look for stories with maximum appeal across all audience segments – which may mean excluding stories of great interest, but only to a minority of viewers. Again, exclusion does not necessarily indicate partiality.

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5: Analysis

5.1: Range of Stories

In the two weeks logged, our press sample covered more than 100 EU stories. For the purposes of this study we have taken these as the EU stories available that week. Over the same period, our BBC sample covered about a dozen EU stories.

Of the 100-plus EU stories carried in the press, many were covered by only one or two titles. When we looked for stories covered by more than half the titles – in other words, a core EU press agenda - the number of stories fell sharply. In Week One, there were nine press stories about the EU covered by four or more of our sample titles.

Nearly all the topics covered by the BBC programmes sampled in Week One were a subset of this core press agenda. The non-BBC broadcasters sampled covered a narrower range of EU stories than the BBC.

  WEEK ONE     Newspapers           BBC     Non-BBC
  3-9 October                                  
    Su Mi Ml Ti Tl FT Gd 6 10 NN Tod 1800 R5L Onl Sky ITV C4N
  2004                                  
1 EU yearbook map                                  
    x x x x x x x       x     x      
  omits Wales                                  
2 Blair proposes EU                                  
  reaction force for x x x x x x x             x      
  Africa                                  
3 Mandelson                                  
  hearing before                                  
    x   x x x x x x x x x X x x   x x
  European                                  
  Parliament                                  
4 EC says UK                                  
  Customs treat                                  
      x   x x x x x       X x x      
  ‘booze cruises’                                  
  too harshly                                  
5 EC publishes                                  
  Turkey accession     x x x x x x x x x X x x     x
  report                                  
6 Gordon Brown                                  
  criticises EU aid x     x   x x             x      
  policy                                  
7 Ofgem wants EU                                  
  to probe gas                                  
        x x   x x       x   x        
  supplies from                                  
  Europe                                  
8 EU/US begin                                  
  trade dispute                                  
          x x x x     x x   x x     x
  over aircraft                                  
  subsidies                                  
9 UK rivers "will                                  
  fail new EU                                  
          x x x x                    
  water purity                                  
  standards"                                  
  3-9 October                                  
    Su Mi Ml Ti Tl FT Gd 6 10 NN Tod 1800 R5L Onl Sky ITV C4N
  2004                                  
  WEEK ONE     Newspapers           BBC     Non-BBC

[Su:Sun/News of the World; Mi: Mirror/Sunday Mirror; Ml: Daily Mail/Mail on Sunday; Ti: Times/Sunday Times; Tl: Daily Telegraph/Sunday Telegraph; FT: Financial Times; Gd: Guardian/Observer; Onl: bbc.co.uk/news]

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In Week Two, a similar picture emerges. Most of the BBC EU stories covered were a sub-set of the core EU press agenda for that week. Overall there was less BBC coverage of the EU than in Week One. The non-BBC news programmes sampled gave little (and in two cases, no) space to EU coverage that week.

  WEEK TWO     Newspapers           BBC     Non-BBC
  7-13 Nov                                  
    Su Mi Ml Ti Tl FT Gd 6 10 NN Tod 1800 R5L Onl Sky ITV C4N
  2004                                  
1 Mandelson CBI                                  
    x x x x x x x         x   x      
  speech                                  
2 91,000 migrants                                  
  from new EU                                  
  states x   x x x x x x x x   x   x     x
  registered in UK                                  
  since 1 May                                  
3 CBI president                                  
  attacks EU                                  
  over-regulation     x x x x x                    
  and lack of                                  
  competitiveness                                  
4 EU deal with                                  
  Iran on nuclear                                  
  programme may                                  
      x   x x x x             x      
  stop US action                                  
  against Iran at                                  
  UN                                  
5 TUC survey:                                  
  new EU                                  
          x x x x       x   x x      
  migrants go to                                  
  rural UK areas                                  
6 ECB president                                  
  Trichet                                  
  concerned                                  
        x x   x x       x            
  about Euro's                                  
  rise against US                                  
  dollar                                  
7 ECJ ruling on                                  
  right to use                                  
  sports                                  
  information by                                  
        x   x x x                    
  bookies may                                  
  bankrupt British                                  
  Horseracing                                  
  Board                                  
8 European Court                                  
  hearing on                                  
  French                                  
  student's claim x x x x                   x      
  for UK                                  
  maintenance                                  
  grant                                  
  7-13 Nov                                  
    Su Mi Ml Ti Tl FT Gd 6 10 NN Tod 1800 R5L Onl Sky ITV C4N
  2004                                  
  WEEK TWO     Newspapers           BBC     Non-BBC

[Su:Sun/News of the World; Mi: Mirror/Sunday Mirror; Ml: Daily Mail/Mail on Sunday; Ti: Times/Sunday Times; Tl: Daily Telegraph/Sunday Telegraph; FT: Financial Times; Gd: Guardian/Observer; Onl: bbc.co.uk/news]

(In addition to the six BBC stories included above, the BBC Week Two sample also included a Newsnight report on English apple growers, which considered the effect of EU faming subsidies. This story was not covered in that week’s papers – but had been previously. The Newsnight report is considered in some detail later in this study.)

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The chart below shows some (by no means all) of the stories covered by the press that were not reflected in our BBC broadcast sample (although some were covered by bbc.co.uk/news – these stories are asterisked):

Week 1 Week 2
EC:European Commission; ECJ : European Court of Justice;
ECHR : European Court of Human Rights
Eight European airlines complain to EC about EU deal with Iran on nuclear programme
Italian state aid for Alitalia may stop US action against Iran at UN*
Chemical industry complains over planned ECJ ruling on right to use racecard
extension of EU regulation of chemical information by bookmakers may bankrupt
industry British Horseracing Board
EC directive to ban sex discrimination in Microsoft settles some disputes in apparent
insurance abandoned* attempt to weaken EC antitrust case*
EC sets out new corporate governance ECJ to rule on British steelworkers’ pensions
guidelines including full disclosure by EU case
businesses of executive pay deals  
EU Commissioner-elect Buttiglione says Economics ministers of Italy and Germany
homosexuality is a sin express concern over rise in Euro
EC publishes list of worst EU industrial EC says weak dollar is raising oil prices
polluters  
EU governments water down plan for EU International Olympics Committee says EU
sanctions on Burma* rules hinder Olympic bids
EU Commissioner-elect McCreevey calls for EU and Japan announce trade sanctions on
less EU regulation US imports
UK renews attack on planned EC directive UK may support change in EU arms embargo
giving temps same rights as permanent on China
workers  
EC restarts investigation of $7.7bn Oracle EU, Russia and China to agree nuclear fusion
takeover of PeopleSoft project*
EC wants to restrict national governments’ International Energy Agency wants Russia to
rights to block cross-border mergers for join EU emissions trading scheme
political reasons  
ECJ ends French banks’ ban on paying Council of Europe criticises UK anti-terror
current account interest laws
US puts pressure on EU to maintain arms EC plans ban on charging different prices for
embargo on China as some EU leaders lobby different services across EU
to lift it  
EC wants power to confiscate airport landing Germany presses for own seat on UN
slots from airlines and auction them to Security Council, not common EU seat
increase competition  
EC to launch legal challenge to German law New moves in EU trade dispute with US and
protecting VW from takeover Canada over ban on importing beef fed with
  growth hormones
New EU rules on disposal of old cars blamed EC wants Italy to lift ban on non-Italian tour
for big rise in car dumping in UK guides
British Airways attacks possible EC proposal CBI criticises EC for allowing France to
to impose tax on jet fuel rescue Alstom engineering group
EU unemployment was 9% in August – up Anger over new EU regulations on
from 8.9% a year ago electricians
ECJ to rule on attempt by UK mobile phone Spanish PM’s remarks on common EU
operators to claim back £3.5bn VAT defence policy cause controversy
ECJ rules against EC bid to force Greece to Consensus growing for changes in EU
tax ouzo as heavily as gin and vodka stability pact

* Stories covered by bbc.co.uk/news

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It may seem surprising that some of these stories were not reported by the BBC outlets sampled, particularly as some (the comments from Mr Buttiglione for example) developed into very widely reported stories over the ensuing period.

But it does not seem possible to make a case that these stories were excluded because they lent support to a particular view of the EU – either Europhile or Eurosceptic. In most cases it is impossible to categorise these stories in those terms.

However, the question does arise as to whether the BBC by concentrating on a narrow selection of the available stories, may tend to underplay the sheer pervasiveness of EU activity.

The questions that arise are:

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5.2: Four case studies

Of the dozen EU stories covered by our BBC sample during this period, we looked in detail at four:

The first three were chosen because they were widely reported, both by the BBC and by the other providers sampled, and this allowed us to make detailed comparisons.

The Newsnight report was selected because it raises a particular set of questions in connection with impartiality.

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5.4.i: Peter Mandelson and the UK rebate

Range of information covered

The confirmation hearing of Peter Mandelson as EU Trade Commissioner-elect drew a great deal of attention from the news media. Every BBC outlet in our sample covered it (either previewing it, or summarising the event). It was also covered by two of the three non-BBC broadcasters sampled, and by all but one of the newspapers sampled.

The coverage varied greatly in the range of information given. However, there was a core of information that most providers included. The BBC coverage incorporated most of this core information – but with one potentially significant exception. It did not include Mr Mandelson’s reluctance to be drawn on whether or not he would defend the £3bn UK rebate.

In response to a question about this from a British Conservative MEP, Robert Sturdy, Mr Mandelson had said:

“My view is that this issue must be resolved. The rebate seems fair, very fair to the UK and the Commission has made some interesting proposals that would reduce the rebate. I hope you will not mind if I reserve my position on this matter, and I'm sure the British Government will make a strong case.”

This was but one answer to one question in a three-hour hearing. However, the question of the UK rebate is of particular salience to Eurosceptics, and his response was given great prominence by the most strongly Eurosceptic newspapers in our sample. For example, it was the sole aspect of the hearing that the Sun gave space to in its three-paragraph report:

Mandy EU 'Betrayal'

Peter Mandelson yesterday refused to condemn a plan to end Britain's Pounds 3bn-a-year EU rebate.

Quizzed by MEPs, the new EU Commissioner said he "reserved judgment on the matter".

Anti-EU campaigner Neil O'Brien said: "Mandelson is betraying Britain within weeks of getting to Brussels."

The Daily Mail, while covering many other aspects of the hearing, ran a separate story under the headline

Artful rebate dodger

With all the diplomatic skills of the consummate politician, Mr Mandelson distanced himself from Commission moves to phase out

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London's near Pounds 3billion rebate from EU coffers leaving Britain's Conservatives fuming over his noncommittal answers.

He said he 'reserved his position', noting that the proposal by the outgoing Commission which would more than halve London's payback would make Britain 'one of the largest if not the largest' contributor.

'I'm sure the BritishGovernment will make a very convincing case when the time comes,' he said to laughter.

Jonathan Evans, leader of the Conservatives in the assembly, shot off a statement even before the hearing was over, charging Mr Mandelson with missing a perfect opportunity 'to demonstrate his willingness to stand up for British interests'.

None of the other newspapers gave the rebate issue equivalent prominence. However, all but one of the titles that covered the hearing did include it – a sentence somewhere in the middle third of the coverage.

The Master of Spin was evasive at times, declining to say whether he would support commission plans to strip Britain of its annual rebate. (DTel)

He sidestepped questions about whether he would fight to defend the UK’s infamous budget rebate. (FT)

[He gave] only a half-hearted commitment to defending Britain’s budget rebate. (Times)

The only newspaper sampled that covered the hearing but did not include the rebate issue was the Guardian.

Sky’s Live at Five did not report the hearing, but both ITV and C4N did – and both mentioned the rebate. As with the newspapers, there was a sentence somewhere about the middle third of the story:

He wouldn’t be drawn on whether he’d defend Britain’s rebate.(ITV)

Mandelson was reluctant to say he’ d defend the UK’s rebate.(C4N)

Of our BBC sample, only the lunchtime and later outlets might have been expected to include this information (the hearing began at midday). But neither the R4 1800, nor the Six, nor the Ten, nor Newsnight, nor bbc.co.uk/news did so.

In order to ensure that this did not reflect some fault with our sample, we then looked at all the coverage of the hearing that day on BBC R4 and R5L, and we also checked the lunchtime TV news on BBC1.

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We could find no mention of the rebate on R5L’s coverage, or in the coverage on the BBC1 lunchtime news. It did, however, make a single appearance on BBC R4.

R4’s PM Programme carried an intervie w with Robert Sturdy, the MEP whose question had prompted Mr Mandelson’s response. Asked about his concerns arising from the hearing, Mr Sturdy put the rebate issue at the head of his list:

Well on the rebate I was deeply concerned that he wouldn’t answer the question. He was very vague about it - and that’s £2.75bn.

Although this statement was made on the BBC, it was never subsequently adopted by the BBC as part of its own reporting of the hearing. The BBC clearly knew about it, since it had carried Mr Sturdy’s comment (and the leader of the Conservative MEPs, Jonathan Evans, issued a press release that day criticising Mr Mandelson on this issue). But it chose not to include any reference to this statement of the Conservatives’ central concern in any of the many summaries of the hearing that appeared on R4, R5L, BBC One, BBC Two and bbc.co.uk/news that day.

Range of voices/opinions

The BBC outlets sampled ran interviews or interview clips from:

This was a reasonable selection of views from across the spectrum. (A number of newspapers made a point of seeking out comments from non-British MEPs. Should the BBC have done this too?)

C4N carried clips of Peter Mandelson and Nigel Farage and reported the views of trade justice campaigners. ITV carried clips of Peter Mandelson, Nigel Farage and Saj Karim.

Background and context supplied

The hearing provided an opportunity for the BBC to provide useful background and context of an EU institution and its powers, and we analysed the material to see to what extent the BBC had taken up this opportunity.

For example, we looked for material that explained what a Trade

Commissioner does, what would be on the new Commissioner’s agenda, and so on.

Given the extent of the press coverage, there was remarkably little attempt by the newspapers sampled to explain what a trade commissioner does and what powers he wields. What attempts there were, were often oblique:

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Trade…is one of the areas where the commission…has far more power than the EU’s member states.(Guardian)

Mr Mandelson will be at the heart of a liberal European Commission…with a brief that puts him at the heart of the EU’s economic reform programme. (FT)

As trade commissioner, Mr Mandelson will be the chief negotiator for the world’s biggest trading-bloc with far-reaching influence over the shape of the global economy. (Daily Telegraph)

Tim Franks for BBC Radio, did better than this:

The European Trade Commissioner has a hugely powerful job. It’s he who negotiates multi-billion pound deals with other trading blocs; who fights cases at the court of international trade, the WTO; and who will be central in determining whether the world trade talks can be rescued. (R4 1800 – similar material from Franks was also used on R5L bulletins and used as the basis for a background piece on bbc.co.uk/news.)

R5L also addressed the question of the nature of Mr Mandelson’s job head on. In its mid-morning show, the presenter (Julian Worricker) interviewed Jacki Davis, the editor of a Brussels-based magazine about the EU. His first question was admirably to the point:

Jacki tell us what the job involves. First of all what does a trade commissioner actually do?

Davis:

Well, first of all, what does a commissioner do? The European Commission is in one sense like any civil service in the world. It administers the EU business, it runs its day to day business, it’s responsible for implementing EU legislation and each commissioner runs his or her own department.

In another sense it’s completely unlike any other civil service because it actually has the right to propose legislation which gives it a political role. That’s something that no other civil service as far as I know has.

What does a trade commissioner do? He’s one of the most powerful because he can’t just propose things, he actually goes and negotiates with the EU’s trading partners. He does so under instructions from government. They have to approve the results of his negotiations. But he has some real clout in that sense. And he’ll probably spend a lot of his time outside Brussels, not here at all, travelling round the world, talking to our key trading partners.

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By comparison with this, the BBC TV coverage was much weaker. Neither the Six, Ten or Newsnight gave any explanation of the trade commissioner’s powers beyond saying it was “one of the biggest jobs in the EU.”

The Ten did run an explanatory package on the role of the EU Commission as a whole. This was a praiseworthy attempt to provide context. But it did not do much to explain to viewers the particular responsibilities of a trade commissioner.

Looking at the BBC’s broadcast competit ors, neither C4N nor ITV carried any explanation of a trade commissioner’s powers in the output sampled.

We also looked for descriptions of Mr Mandelson’s Trade in-tray and some indication as to how he would approach these issues.

On the issue of general approach the newspaper painted broadly the same picture as did the BBC.

The press presented Mr Mandelson as “vowing to fight for an end to the trade barriers that hurt poor countries” (DTel); but who “sought to soften his image as a free-trade zealot” (DTel); who was a “known proponent of CAP reform” (Gdn); but who wanted to “reassure the French government that he is no ‘ultra-liberal’ out to destroy the Common Agricultural Policy” (Obs).

On BBC TV, the Six and Ten made a general reference to Mr Mandelson’s desire for: “an open global trading system, freed from protectionism in the interests of rich and poor.” On Radio Mr Mandelson was described as “believing that free trade can liberate those in poverty” (Today) and as wanting to “challenge barriers and subsidies which impoverish the developing world.” (Today)

As to the Mandelson in-tray, as the chart below shows, BBC outlets varied greatly in the amount of detail they gave. TV gave the least detail.

Peter Mandelson's In-Tray BBC   Non-BBC
How the press described it TV Rad Onl ITV C4N
World Trade Talks (the "Doha Round") x x    
Lowering trade barriers x x x    
Help for the developing world x x   x
Reform of the Common Agricultural Policy   x   x
Dispute with the US over farm subsidies        
Dispute with the US over aircraft subsidies x x     x
Dispute with the US over GM foods x x    
Reform of the World Trade Organisation        
Negotiations with Mercosur [S American customs        
union]        
Raising European competitiveness   x    
[Onl: bbc.co.uk/news)]        

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Looking at the BBC broadcast competitors: our ITV sample contained no information on the Mandelson in-tray or on his approach to dealing with it; C4N gave a substantial amount of information on the issue of CAP reform and its effect on developing countries; C4N also identified the aircraft subsidy dispute as a key issue for Mr Mandelson. Sky’s Live at Five did not cover the hearings.

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Accessibility

On the question of clarity, we found that BBC Radio took more care to explain possibly unfamiliar terms than did BBC Television. Would all viewers understand “protectionism” without a gloss, or the meaning of the phrase “economically liberal”?

Questions the panel might like to consider:

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5.4.ii: Newsnight: Decline of the English apple

On 9 November 2004 Newsnight carried a filmed report attacking the EU for the decline of the English apple. The thesis of the report was that a change in EU policy was about to lay waste many English apple orchards. In the words of the reporter:

There’s a new system for farm subsidies on the way, and it doesn’t do the commercial orchards any favours…On 1 January the European subsidy system changes. Unless your land is classified as agricultural by then, it will never again under the new system be eligible for grants. And while some of the older orchards might qualify, commercial ones, bizarrely, don’t count as agriculture.

Four apple growers were interviewed, all of whom supported the reporter’s thesis. They cited two reasons for their decline: supermarket buying policy, and the new EU rules. A supermarket fruit buyer was interviewed and given a reasonable opportunity to rebut the criticism aimed at supermarkets. However, no-one was interviewed in the film to answer the criticism of the EU.

These criticisms were typified by the remarks of Mr Julian Temperley, a West Country cider-maker, interviewed in his orchard:

For orchards it’s going to be a disa ster. It’s going to be a countryside, a wildlife, an environmental disaster. Orchards like this are going to be reclassified outside the English agricultural envelope. They are going to be classified along with car parks, airports and railway sidings. The financial incentive to cut the orchards down by 1 January…is going to be huge. Some rset is going to lose a lot of orchards.

These assertions went unchallenged within the film – and there was no indication within the film that any attempt had been made to obtain such an interview.

When the film finished, however, the presenter read a statement from Defra (The Department for the Environment, Fisheries and Food):

Commercial orchards have never received a direct Common Agricultural Policy subsidy in the UK or anywhere else in the EU.....that will not change under the new system.

For traditional old orchards, which have high amenity value, payments have been available under our Countryside Stewardship Scheme for enhancing and restoring them and for allowing public access where appropriate. Growers will be able to apply for similar options under a new scheme when it is launched next year.

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This statement seemed to throw some of the assertions confidently made in the film into considerable doubt. But the questions raised went unanswered. Newsnight moved on to another topic.

Further research into the background to this report raises questions about the quality of journalism in this report and its impartiality.

First, it contained no reference to the fact that, a week before the report was transmitted, Defra had announced a significant change in policy to meet the concerns of campaigners on this issue. In a press release, dated 2 November 2004, Defra said:

Existing guidance from the European Commission does allow land in dual use, such as traditional grazed orchards, to be used to claim subsidy… Our intention…is that such traditional orchards with the potential for dual use will in future be eligible for payment…

This announcement received a very positive response from campaigners for English apple growers. The Western Daily Press, which had campaigned vigorously on this issue (and is available to all BBC journalists via the NEON newspaper data base) reported the Defra announcement thus:

Cidermakers are applauding Defra scientists for coming up with a "brilliant" rescue plan for traditional West Country orchards. Under newly-published proposals their owners will be able to claim the all-important single farm payment from January.

The move has now averted the threat of hundreds of acres of old orchards being chainsawed.

One campaigner, Mr Julian Temperley (the same Mr Temperley who had appeared in the Newsnight film) was reported as saying:

This is really excellent news… This is a defining moment. All that really remains now is to cross the t's and dot the i's; but we are looking at a victory for the traditional landscapes of the West Country. (Western Daily Press 9 November 2004)

This is a very different view from the one Mr Temperley expressed in the Newsnight film. What seems to have happened is that Mr Temperley was interviewed for Newsnight some time before the change in policy, and Newsnight had failed to check that his views had not subsequently changed.

The second set of questions concern the way the report was positioned. This was not a normal Newsnight report. The reporter, George Monbiot, is not a member of the BBC staff. He is a writer who uses his column in the Guardian to campaign vigorously on environmental and anti-globalisation issues. A print version of the Newsnight film appeared in the Guardian weekend magazine on 30 October 2004. His Newsnight report was, in short, not a piece of impartial reporting, but a personal view.

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The BBC has clear guidelines on “personal view” programmes.

…personal view programmes which deal with matters of public policy, or of political or industrial controversy entail special obligations:

Did Newsnight put sufficient effort into “signalling clearly in advance” that this was a personal view report? Or was its introduction to the item constructed in such a way that, to the casual viewer, it might have appeared that the BBC had adopted Mr Monbiot’s views as its own?

The presenter read the following introduction:

There is nothing more English you might think than the English apple. But now it turns out that the fruit is an endangered species. It's being pushed off the supermarket shelves by cheap imports and new foreign varieties. In the past 50 years, more than three quarters of the country's apple orchards havegone. And now apple growers are facing a new threat. When the single farm payment is introduced in January to replace current subsidies, commercial orchards will be excluded from the scheme. Some farmers are planning to cut their trees down so they'll get the money instead. The environmentalist and campaigner, George Monbiot, reports now on the decline and fall of the English apple.

Questions the panel may wish to consider:


  
Did this report adhere to BBC guidelines? In particular:
  o
  
Was the “personal view” nature of the film signalled sufficiently clearly?
  o
  
Was the EU and Defra point of view fairly represented?
  o
  
Was there proper respect for factual accuracy?
  o
  
Was Defra given sufficient opportunity to rebut the case made against it?

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5.4.iii: Immigration from new EU members in eastern Europe

On November 10 2004 the Home Office released statistics on migrants from the eastern European states that joined the EU on 1 May 2004. The announcement was reported by all the newspapers in our sample except the Mirror, by all four of the evening outlets in our BBC sample and by bbc.co.uk/news, and by C4N.

The announcement was controversial. The figures were much higher than had been forecast by the government – and the announcement came at a time when the Conservative Party has made tightening controls on immigration one its key policies.

There were striking similarities between BBC and press coverage, both in broad structure and in detail (Newsnight and the FT, for example, both used the same bus company in Bath to illustrate the issue).

However, there was less common ground in reporting reaction to the announcement.

The chart below sets out the aspects of this story included by those providers in our sample who covered the announcement:

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Immigration from new EU Newspapers       BBC     C4N
states FT Tl Gd Ti Ml Su NN 1800 Six Ten Onl  
91,000 have registered in 5                      
x x x x   x x x x x x x
months since 1 May                      
91,000 workers represent 0.3%of